Dunkin’ Donuts is considering dropping the “Donuts” from its name, CNN news reports.
They are a popular donut and beverage company that has stores worldwide. This month they will publicly announce the opening of a Dunkin’ store in Pasadena, California.
Whilst the Dunkin’ Brands (DNKN) have yet to officially announce this rebrand across all their stores worldwide, a few more ‘Dunkin’ only stores may pop up in the coming months.
“This test coincides with our company’s plans to develop a new restaurant image,” Dunkin’ Brands said in a statement. “We do not anticipate making decisions regarding our branding until the latter half of 2018 when we begin rolling out our new store image.” CNN reports.
This rebrand would mean a redesign of the logo and all the store signs, should they confirm this rebrand.
What do you think of this new branding concept for this well-known beverage company?
Author – Lindsey Ahmet.