This work was to encapsulate raw emotion in people, in their facial expressions and in their eyes based on the gaze theory.
The definition of gaze is to look Fixedly or intently at someone or something.
Other theories of spectatorship, especially in film theory, rely heavily on Lacan’s notion of the gaze and how it functions as the point of identification in the mirror stage (see mirror). The gaze becomes the medium for self-differentiation; like a child first individuates his ego when confronted by his mirror image, so does the spectator derive his identity when confronted by a film image. Laura Mulvey argues that the cinema is the medium for male subjects to further exert their mastery over female objects, identifying with the dominant gaze of the camera. (Reinhardt, J.)
Full article available – https://lucian.uchicago.edu/blogs/mediatheory/keywords/gaze/
The final piece was to design a captivating poster for a local theatre play.
The octagon theatre in bolton and the play ‘Ashes’. About a man and a woman, during times when medicine and medical advise left a lot to be desired, who were struggling to conceive.
Having started life together as two successful working individuals, things happened and they both end up taking a different path. After multiple failed attempts, both natural and medical to have their first child, they move to the route of adoption.
They are subsequently told that they are not suitable or successful in their application and the play ends with the woman discussing with a councillor how she will just get up and carry on with life.
This play shows resilience and how much we as human beings have such a large amount of resilience to get back up and carry on.
The imagery for this project beautifully captures the beauty of the subject as well as the raw expression and emotions.
More work from our designers and creatives coming soon. Want to hire us for your project? Contact us for more information on how we can help you and your business succeed in branding or rebranding.
Keep up to date with all our latest work by following our blog, social media and subscribe to our newsletter!