YouTube have also advised that it is to make their logo more accessible and easily identifiable. It’s a much simpler design and makes room for more flexibility across devices that the video sharing platform is used on.
This plays in to the theories of semiotics in a big way. The three components in this logo allow us to instantly identify a particular company, what it does and what its function is with such ease.
The YouTube brand guideline red with the rounded rectangle with a white triangle in the centre has come to be the symbol for playing online videos.
What are your thoughts on the new redesign?
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